SANGKEE.

Meet Cafemi.
A black cat at the heart
of an everyday brand.

THE PROJECT

A brand with
a familiar face.

For a brand focused on coffee machines and household appliances, my work centers on its identity and visual communication. I designed Cafemi, a chubby black cat mascot, and developed a world of illustrations, minicomics, plushies and small merchandise around the character.

Alongside Cafemi, I contributed product photography for SANGKEE's social media, bringing its appliances into the brand's digital campaigns.

EXPLORE THE WORKCHARACTER / STORIES / MERCHANDISE / COMMUNITY

01Meet CafemiCOOKIE / THE PROCESS / CAFEMI

01 / THE INSPIRATION

When SANGKEE asked me to create a mascot, I chose a black cat in memory of Cookie, my beloved cat who passed away years ago. Creating Cafemi became a way to honor her.

That personal connection was the starting point for a character that would become part of SANGKEE's everyday world.

02 / THE EXPLORATION

Finding Cafemi.

The character took time to develop. Through sketches and revisions, I explored how to bring this black cat into SANGKEE's world, gradually finding the shape and personality that felt right.

Early Cafemi cat illustrations with coffee-themed typography — Early character explorations

Simplified Cafemi cat illustration with coffee typography — Simplifying the character

Front, side and back views of an early Cafemi character design — Exploring the silhouette

03 / THE FINAL CHARACTER

The Cafemi we chose.

We ultimately chose the chubby, cute version of my illustrations. Meet Cafemi: a black cat mascot for SANGKEE, with a personal story behind the design.

Cafemi final character design showing the chubby black cat from the front and back — Cafemi / final character design

Cafemi expressions, including smiling, surprised and enjoying coffee — Expressions

Cafemi poses, including stretching, resting and sitting in a coffee cup — Poses

04 / ANOTHER FORM

Another side of Cafemi.

Cafemi reimagined as a chibi anime girl, exploring another form for the character.

Cafemi as a black-haired cat-eared girl with round glasses in a SANGKEE Stay Grounded banner — Cafemi / chibi anime interpretation

Cafemi girl coffee posters with colorful typography and coffee-cup illustrations — Coffee Better / poster collection

Cafemi girl Halloween coffee poster and colorful character introduction poster — Seasonal & character posters

Cafemi girl Maid with Love graphics and a printed tote bag — Maid with Love / merchandise

02Cafemi StoriesILLUSTRATIONS + MINICOMICS

Illustrations and little stories starring Cafemi, from everyday moments to coffee adventures. Click any image to see the full artwork or read the complete comic.